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| |  | Easy To Use |
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| |  | Targeting Performance |
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| |  | Tour |
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|  | Notices |
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Targeting
Success
Most successful business owners would agree that keeping a sharp eye on your business
is one of the keys to reaching your goals. And by keeping a sharp eye, they mean
understanding what is going on in your business, identifying what is making you
money, knowing when to change, and measuring your results. The best way to measure
your results is through a computer software program like
Solis. Solis provides you
detailed information about your clients, merchandise, tanning packages, memberships,
services, and your employees.
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Targeting Your Clients
The first step in targeting your clients is to discover who is spending money in
your business. And more specifically what age groups and what postal codes they
live in. Once you have this information, you can launch a target specific email
or direct mail campaigns to the age groups and areas that will produce the best
results. By focusing your marketing dollars on these people, you will save money
and have much greater success then doing a simple blanket mailer to a postal code.
Client Demographics
Solis provides a tool that will help you identify the age groups and the postal
codes of the clients that make up your business. You can apply any of the client
filters, adjust the age brackets, and select the revenue date range for the graph.
The Compare Age Groups options will show you the percentage of revenue each age
group has generated for your business during the selected date range.
The Compare Postal Codes options will show you the percentage of revenue each postal
code has generated for your business during the selected date range.
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Emailing Your Clients
Getting your message across to your clients has never been easier with e-mail and
Solis makes this process simple. You select which clients you want to send your
email to by using the filter option and you can screen out clients that don’t want
to receive promotional emails.
If the client changes their mind about promotional emails, you can select or deselect
the Bulk E-Mail flag at any time in the client editor.
You create your message body with any word processor or html editor. You can keep
it simple with a text editor, or get elaborate with html. You can customize your
message by using special insertion codes that will fill in the client’s name, address,
and email address. In the example screen image above, we have included a PDF file
as an attachment, which will show a full product image of the item we have on sale
during that month.
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Direct Mailing Your Clients
Direct mailers are another way to keep your customers coming back to your business.
Solis provides a feature that will print mailing labels for your direct mail item
or it can export the data to a CSV format for your mailing house to work with.
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Targeting Your Clients By Services And Tanning Packages
To take your marketing efforts to the next level, we introduced a new feature in
version 2 that gives you the ability to target your clients based on the services
or tanning packages they have purchased; or for that matter have not purchased.
You might want to select only the customers that have purchased a specific tanning
package for an upcoming offer.
Or perhaps, you may be putting a tanning package on sale and don’t want to send
the mailer/coupon to customers that have just purchased. No sweat, here you just
exclude customers that have purchased the tanning package in the last 2-3 months.
Which brings us to another feature; you can select the data range for when to include
or exclude clients in your marketing. For example, you may want to select clients
that have purchased a specific service in the last three months for an upcoming
special.
You can export your mailing list to file or you can print the labels yourself on
Avery 5160 or 5167 labels.
The goal of this feature is to give you control over which clients receive your
market material.
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Targeting Store Performance |
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